I studied Sociology and Communication Sciences at the Radboud University in Nijmegen. I obtained a PhD in Social Sciences in January 2011. Since then, I worked as a researcher as well as a teacher at multiple universities.
Currently,I am one of the partners at Yoast and the founder of Yoast Academy. I run the marketing, content and academy departments at Yoast. I also write blog posts, eBooks and develop online courses. My expertise is on SEO copywriting and site structure.